Friction Positive
AI for self-checkout designed to give shoppers the right amount of friction at the right time to create meaningful interactions
The Right Amount of Friction at the Right Time
Most retail technology companies are trying to eliminate friction. Fujitsu takes a different approach. We embrace positive friction.
With Friction Positive, we’re combining AI, innovative self-service hardware, and advanced retail software to introduce the right amount of friction at the right times to improve fraud prevention, keep lines moving, and enhance the customer experience for shoppers and retailers.
The Friction Positive Approach
Rather than chasing the impossible goal of eliminating friction, Fujitsu’s goal is to create meaningful interactions. If retailers have less unnecessary friction at checkout and shoppers experience more helpful interactions, the result is a better outcome for all parties: a fun, confident shopping journey.
Friction Positive is built on three pillars designed to create value for the shopper, the retailer, and the enterprise. It is powered by technology solutions that connect the shopping experience to the operation behind it, creating connections between people and technology along the way.
The AI Assistant at Checkout
POSi, your Personalized Operational Self-Checkout Interface, provides an approachable face to connect shoppers with the technology they’re using, guiding them through the shopping journey with moments of positive friction.
Turn Checkout Moments to Meaningful Interactions
Not every checkout moment needs an intervention, but the right one can make all the difference.
Friction Positive recognizes when shoppers need guidance, when associates need to step in, and when technology should simply stay out of the way. These moments become opportunities to guide shoppers, build confidence, and create a more intuitive shopping journey for all.
The Technology Stack
Today’s retailers need solutions that can work together across the front end, integrate with existing environments and evolve as their needs change. Friction Positive is built on multiple layers of intelligence, bringing together hardware, software, enterprise management, and AI to create more intentional checkout experiences.
A.I. Vision
Machine-learning solutions for product recognition and enhanced fraud prevention.
A.I. Vision
Machine-learning solutions for product recognition and enhanced fraud prevention.
Ready to learn more?
Fill out the form below to get in touch with our team of retail experts.
Ready to learn more?
Fill out the form below to get in touch with our team of retail experts.
