Friction Positive

Harness the power of A.I. for retail to inact positive change

Friction Positive

Harness the power of A.I. for retail to inact positive change

Friction Positive

Not all friction at checkout is bad. When integrated strategically, friction becomes a catalyst for positive change. Fujitsu’s commitment to leveraging A.I. for retail, across enterprise operations and down to the customer experience, empowers retailers to successfully manage the delicate balance between operational efficiency, loss prevention, and meaningful interactions.
Retail for A.I.

Enhanced Experiences

Utilizing advanced A.I. technology, Fujitsu’s Friction Positive solutions apply friction during the checkout process where appropriate to quickly and easily guides shoppers through a unique journey, offering assistance that ultimately enriches the customer experience.

Integrated Assistance

Ensure every customers feels valued by creating synergy between technology and store attendants. Integrated techniques and tools make customer-facing tasks incrementally easier for store staff, improving both customer and employee satisfaction levels while protecting the bottom line of the retailer.

Integrated Assistance

Retail IQ

Give administrators and executives the power to make informed decisions. Friction Positive A.I. technology can unveil usage patterns and engagement data, giving executives the tools they need to make decisions that will elevate operational processes and drive overall business.

A.I. at Your Fingertips

Available now for retailers to integrate into new or existing retail ecosystems, Friction Positive delivers an enhanced feature set, including advanced customer enablement through self-correction of common issues, the ability to auto-delay certain interventions based on activity levels, attendant guidance based on priority ranking of transaction interventions, and more.

Friction Positive was developed as a foundation to build on. Additional rounds will introduce more innovative solutions and features focused on optimizing operations, creating meaningful interactions, and improving satisfaction on three levels: the customer experience, attendant engagement, and the enterprise view.

Get Started with A.I. Now

Fill out the form below to get in touch with our team of retail experts.

Get Started with A.I. Now

Fill out the form below to get in touch with our team of retail experts.

Get Started with A.I. Now

Fill out the form below to get in touch with our team of retail experts.

Retail Service